The Post website was designed to serve three purposes: customer education, customer acquisition, and recruiting. Launched at a time when email and Internet marketing were still intheir infancy, Post faced an uphill battle convincing prospective customers of the efficacy of this new marketing channel. To aid this effort, a substantial portion of the site's content was devoted to detailed client case studies, an online marketing tutorial, and an extensive resource center. Other content, such as interviews with Post's executives and profiles of employees, aimed to put a more personal face on the company while attracting prospective employees. Return to Portfolio