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 ost Communications' website represents a major effort by the company to recast itself as a leader in online relationship marketing. As the company grew, Post found it increasingly necessary to educate existing and prospective clients about the effectiveness of email and browser-based marketing. Whereas the company's previous website was only sparsely populated with content, I conceived and architected the new site to give visitors a comprehensive look into the company's services and body of work.A substantial portion of the new site's content came in the form of detailed client case studies, an online marketing tutorial, and an extensive resource center, all of which were introduced to help bolster the company's position as a market leader and industry authority. Other content, such as interviews with Post's executives and profiles of employees, aimed to put a more personal face on the company while educating potential clients and attracting prospective employees. Netcentives aquired Post Communications in April 2000, at which point its site was redesigned again.  |
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