Imperito’s home page was designed with one goal in mind: communicate the three selling points of the company’s VPN solutions. Content is arranged in three blocks, each designed to: Quickly state the message (“Instant. Manageable. Secure.”). Expand upon that message via a kicker and a few brief sentences. Link to more information supporting the message. Each block provides just enough information to whet the reader’s appetite and draw him or her into the site. Secondary and tertiary pages in the site were designed to each provide a single, coherent piece of information and a logical next place for the user to go. Return to Portfolio Visit the Site