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 n July, 1999 CrossCommerce began work on a browser-based application that would allow small, interest-based sites to incorporate e-commerce functionality quickly and affordably. The company brought me on board to help design this application, beginning with a long-range user interface specification which would lay the groundwork for the next several generations of the application. I began working off of the company's existing prototype, which at that point was used primarily in demos for investors and analysts.After careful study of the prototype's features and extensive collaboration with the CrossCommerce team, I proposed a recrafted UI, introduced significant new functionality, and laid out an implementation schedule that allowed the application's featureset to be developed in phases. Once the UI Spec was adopted, I began to design the actual look and feel of the application, working first in Photoshop before creating a clickable HTML model of the application's key functionality. I then worked with the company's engineers to implement a fully-functional beta of the application. The final phase of the project included a teaser website that while somewhat vague in its content, served the company's pre-launch desire for privacy -- and even a little mystery. Simple in its design and sparse in its content, the site was overhauled in early 2000, once the company was ready to introduce its e-commerce web application to the world.  |
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